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Ray-Ban and Facebook tease smart glasses announcement on September 9th

Ray-Ban and Facebook tease smart glasses announcement on September 9th

Ray-Ban and Facebook released a teaser around their upcoming smart glasses on September 9th. The promotional page posted by Ray-Ban showed a silhouette of a pair of glasses with the date “09.09 2021,” and the text “sign up now to get your release notification” — although it doesn’t specify whether that’s news about the release or the release itself. Ray-Ban’s homepage also promises that “this is one story you’re going to want to follow,” plausibly a reference to Facebook Stories. How smart!

The announcement corresponds with some apparent teaser videos from Facebook CEO Mark Zuckerberg and virtual and augmented reality head Andrew Bosworth. The posts show video clips from Zuckerberg and Bosworth, including Zuckerberg paddling a boat and Bosworth playing golf — all of it seemingly designed to highlight physically active and all-weather scenarios.


Facebook has called its glasses, developed in partnership with Ray-Ban parent company EssilorLuxottica, a stepping stone toward “full augmented reality glasses.” Zuckerberg confirmed in July that the glasses would be Facebook’s next hardware launch, although he didn’t announce a date at that time. He specified that the glasses would “have [Ray-Ban’s] iconic form factor, and they let you do some pretty neat things.”

The glasses are part of a larger Facebook initiative to build glasses that augment the world visually and aurally. But they won’t have features that are commonly associated with AR glasses like the ability to project images into the environment. Facebook is likely also saving its neural wristband technology — which it sees as the future of AR interaction — for a later release.

If they were to augment the world visually and aurally wouldn't that also include projecting images into the surrounding areas? Only time will tell.



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